FOR IMMEDIATE RELEASE
26 July 2010

JUKE CROSSOVER ORDERS CLIMBING WITH BONITA NORRIS

• Everest adventurer Bonita Norris backs British to launch new Nissan Juke crossover
• Explorer’s endorsement comes as Juke orders hit a new peak
• More than 2,000 UK orders already taken
• Youngest woman ever to climb Everest is the perfect match for innovative crossover

The youngest woman ever to climb Everest is backing the British built Juke. Selected by Nissan to take part in the new Juke launch due to her incredible personal achievements and natural sense of adventure, 22-year-old Bonita displays the qualities respected by Nissan and that typify the new Juke.

Swapping the mountains for an urban location for the Nissan Juke photoshoot, Bonita Norris said: “I’m delighted to back the launch of Nissan Juke because I believe in backing British, and anything that creates jobs and pride for this country has my support.  Juke defies the stereotypes and breaks the mould, I can relate to that.  I’m unconventional and I’ve got a spirit of adventure that drives me to do different things and this is what Juke represents.”

Ahead of the 24th September when the Juke will be officially available in Nissan dealerships across the UK, orders are already flooding in. More than 2,000 drivers in Britain have already fallen for the Juke’s crossover style, while more than 15,000 orders have now been taken across Europe.

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For full details, specifications, prices, images and videos of the new Juke please click here.

Nissan in the UK

• Nissan Sunderland Plant has a workforce of 4,700
• Note, Qashqai and Qashqai+2 are all produced at Sunderland Plant
• UK is Nissan’s biggest market in Europe
• Over 80 per cent of production is exported to 45 markets worldwide
• NMUK has been named as the biggest UK car plant for the past 12 years
• Sunderland Plant won a Queen's Award for Export, the fourth received since the plant opened in 1986
• The plant built its 5 millionth car in June 2008
• Sunderland Plant’s 2009 calendar year volume totalled 338,150 units
• Nissan’s European design centre is located in Paddington, London and employs around 50 people
• Nissan’s European Technical Centre is based in Cranfield, Bedfordshire and employs around 750 people

FOR FURTHER INFORMATION OR IMAGES GO TO www.nissanpress.co.uk OR CONTACT:

www.twitter.com/nissanukpr

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